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Media faces to watch 2. Campaign profiles some of the most promising and talented individuals aged 3. Data crunchers, strategic planners and shrewd deal- makers, they all raise the game of their agencies and the industry. Here they are…. Zeina Kettaneh, 2.
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MEC Beirut. Kettaneh was one of the six candidates chosen to represent Lebanon in the IAA Apprentice programme in 2. Since joining MEC, her passion for her job has seen her expand her scope to digital marketing, paid social media and on- ground activations. Currently leading the social strategy for several clients, Kettaneh was chosen as a first candidate of MEC’s induction programme, when she was seconded to Dubai fora month. Vinita Sheth, 2. 9, account manager, MECVinita Sheth is the persistent roaring engine of change at MEC, a media maverick who powers growth for her clients and the agency. After joining MEC in 2. Sheth was immediately thrown into the deep end with retail giant Landmark Group, as an account executive.
Four years on, she manages a team of 1. GCC. At any given point she manages 3. In 2. 01. 7, Sheth was selected as one of the agency’s “Thrivers”. Reem Wazzan, 2. 3, strategic planner, MEC Dubai. In the two years since she joined MEC, Reem Wazzan has proven to be dynamite, say her colleagues. If Google were a girl it would be her.
With limitless determination to find answers, she earned a reputation as a walking consumerpedia. She is the go- to person for insights about virtually any audience – from traditional Arab mothers to luxury car owners. Mona Abulhasan, 2.
MEC Dubai. Mouna Abdulhasan started her career in media as an intern with MEC in 2. In 2. 01. 6, she was one of three selected from the global network to attend the MEC Digital Academy at MEC’s headquarters in the UK.“Mona is one of the most driven individuals I have worked with in my career,” says Nadine Essinawi, business unit director at MEC Dubai. She is always thriving to improve herself and never fears any challenges.”Marzia Daudzai, 2. MEC Dubai. Marzia Daudzai was part of the team that won MEC Agency of the Year in the 2. Festival of Media, and has worked closely on award- winning campaigns such as Kit. Kat’s “Celebrate the Breakers”. Born into a family belonging to the most conservative tribe in Afghanistan, she says: “If I had been told that I would have anything to do with such achievements, I would have thought it to be an impossible dream.”Mais Amad, 2.
MEC Dubai. Mais Amad graduated from the University of Toronto with an honours degree in political science & sociology, then taught English in the West Bank. There I learned that in order to be a part of change, you have to learn the forces of change that lie in the heart of the corporate world,” she says.
Back in Canada she joined the World Wildlife Fund, before moving to Saudi Arabia. After a short stint with a creative agency, she discovered a passion for data and science. Lily Shafik, 2. 5, digital media executive, MEC Egypt. Lily Shafik is a “digital fighter,” say her bosses, and expresses a considerate competitive spirit in the field and in her everyday life. As well as being on the national dodgeball team and playing for Egypt in the World Cup, she has taken on roles beyond her scope of experience and has over- performed in them.
Ibrahim Samir, 2. MEC Dubai. Ibrahim Samir has called Belgium, Yemen, Lebanon, Egypt, Ireland, and the US home.
He made the move to Dubai from New York about seven months ago, where within 2. Watch Motherhood Dailymotion here. MEC MENA. Now he is responsible for Jaguar & Land Rover’s paid search in the Middle East.“The perfect combination of his creativity, innovation and technical ability, coupled with his infectious enthusiasm, completely transforms the search space into opportunities that drive the client’s business objectives” says Mehdy Mamode, digital director on the Jaguar Land Rover account. Jawaher Mohammed Shakib, 2. MEC Bahrain. Two weeks after graduating, from Bahrain Polytechnic in 2.
Jawaher Mohammed Shakib oined MEC Bahrain as an account executive, and was promoted to senior account executive one year later. She handles new businesses pitches on behalf of. MEC Bahrain, including the development of innovative and unique media strategies and successful executionof pitches. Rim Darazi. 29 associate director, planning, OMDIn today’s fragmented world, clients increasingly demand simplicity and seamless integration, and this is where Rim Darazi excels. She joined OMD in 2.
OMD’s top global accounts, Mc. Donald’s. Her commitment to delivering high- quality work, coupled with her deep and immersed understanding of her client’s businesses, has positioned her as a key business consultant. During the transitionof OMD from media agency to business performance agency, Darazi’s managers say, she mastered the challenge of elevating the dialogue with key stakeholders. Yasser Ibrahim El- Sarw 2. BPG Maxus. “Enthusiasm, persistence, determination and passion is what defines me and keeps me always charged and ready to accept new challenges in my career,” says Yasser Ibrahim El- Sarw.
Working with multinational agencies and handling more than 3. I do believe that having a vision for brands and businesses based on in- depth understanding of their needs, data and audience insights is what makes the difference for clients’ businesses and guides them through this cluttered medium, and this is exactly what I’m mastering.”He adds: “With eight years of experience in the digital field, I’m an award- winning digital strategist who knows how to put businesses on the right direction within the digital space and optimise their investments for maximum ROI. I was able to win regional and global businesses for BPG Maxus and managed to achieve remarkable shifts in their digital performance, exceeding their expectations at all levels. Winning silver and gold Effies awards is crowning my efforts in delivering impactful results to my clients.”Myriam Ghorayeb 2. OMD At the age of 2. Myriam Ghorayeb has earned the strategic marketing investor title at OMD, handling and leading the conversation on the most awarded brand in the region, Infiniti Middle East. In the nine months after she joined OMD, Ghorayeb played an instrumental role in the launch of Infiniti Q3.
Middle East, exceeding the sales forecast and becoming the most searched for model of its kind on Google. A few months later, she took part in the ideation for the Infiniti Q5. The Dubai Mall fountains. Ruba Hachem, 2. OMDRuba Hachem’s dedication and commitment to her work define her.